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“Using a new domain ending will not hurt your search presence.” – Google
“… brands now have more options to create a distinctive domain name that quickly communicates the purpose and value of their offering. … short and memorable [new TLD] domain names are often still available” – Google
“Relevant words help users find you in a search and recognize what you do at a glance. Keywords can include what you do or offer (like “coffee” or “cleaning”), or even your location.” – Google
“Your domain name is often one of the first things someone sees, and it can affect their impression of your site and your brand.” – Google